The Glenlivet
Break
The Stereotype
If you searched ‘whisky drinker’ on Google Images, you’d mostly see mature white men in tweed, suspenders and holding cigars. The Glenlivet wanted to change that, so we hacked Google’s search algorithm and changed the face of the whisky drinker for good.
Shortlisted British Diversity Awards 2023
Agency: Crispin Porter + Bogusky
Photography: Danny Kasirye / Devyn Galindo